STARBUCKS FIVE PRINCIPALS

The first part of the book is pretty good but the last half got fairly drawn out and boring. By the end of the book it felt like he was just saying some of the same things over and over again. The stories got kind of stall.

However, the five principals he outlines are pretty good and very applicable to anyone who is in customer service. It was midly motovating at some points.

The five prinicpals that make Starbucks the model for the customer service business:

1) MAKE IT YOUR OWN
2) EVERYTHING MATTERS
3) SURPRISE AND DELIGHT
4) EMBRACE RESISTANCE
5) LEAVE YOUR MARK

It's worth a well detailed skim through.